Data Monetization for Telecom

Telecom Operators are sitting on a goldmine of their customer’s data: where do they go, what are their interests, how do they commute, where do they live, and more. This Data is extremely valuable to many businesses and organizations including Retail, Media & Advertising, Transportation, and more.

Data for monetization

1. Location

Call Data Records sent from the user’s cellular phone to the surrounding towers are extracted and processed to reveal the user’s location. Data is only revealed in an aggregated manner. Machine Learning inference techniques are used to increase the accuracy & granularity of location.

2. Demographics

Users age, gender, inferred income from place of living, latest bills, and more data points are extracted from the CRM. Data can be enriched with statistical demographic data based on home location.

3. Online Behavior

Users interest are inferred from their browsing pattern, type of content, frequency of usage,  and apps used on the phone.

Esri can deliver capabilities for the winning solution. Please contact me for further discussion.

Lasse Ukkonen
lasse.ukkonen@esri.fi

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